Getting backlinks to a website is one of the major thing that has a direct influence the long term success of a website. Backlinks are the external links that points to your website. Most of the website lack enough number of backlinks and as a result produces an unimpressive performance in the search engine results. Most of the webmasters give little importance in link building as they are not aware how these back links would influence the performance of the website in major search engines, especially Google.
Getting backlinks is not a cake walk and at times it becomes too difficult to get quality backlinks. It is actually not about the number of backlinks that you get, but about the number of quality and relevant backlinks. Getting backlinks from relevant sites increases the authority of your website and gets special consideration from the major search engines quality backlinks. That is why majority of webmasters hire dedicated link building specialist to get good backlinks to your website and they are also ready to spend any amount for getting backlinks.
Back links are some what like the basic pillars of a building and if the basic pillars are not present or are not strong enough then your building may collapse at any time. Similarly, if your website does not have enough or strong backlinks to support, then your website may fell apart in search engine rankings. So the importance of getting quality backlinks to your website cannot be ignored at any cost.
Getting quality backlinks also helps to improve your overall search engine rankings and this has been proved a lot of times. If your site is not having any strong competition, then we can expect it to do well even without backlinks. But if your site has stiff competition on the way, then it is mandatory to get quality and relevant backlinks.
Backlinks from popular webs sites can also help you to get a decent number of referral traffic. Getting traffic to your website from popular website would also get you some quality visitors which may turn into potential revenue generators. Unlike other SEO techniques, quality backlinks cannot be acquired overnight. It will take some time before you get a bunch of good quality and relevant backlinks and you need to have the patience for that.